Celebrating Culture

Cultural Awareness Training

It is extremely important to the club that our community programs are woven into all aspects of the organisation. This assists in creating an environment at Hawthorn where people from all communities feel welcome and heard. We undertand the influence that the club can have through its platform in the community; therefore having staff who have a deeper understanding of how to create inclusive and safe environments through their roles, will continue to assist us to create positive social and cultural change. 

Cultural Workshops

Hawthorn is committed to overcoming barriers of the past by using its unique position to become leaders in community connection to Aboriginal and Torres Strait Islander cultures. We always value the opportunity to come together as an organisation to celebrate and educate our staff and players on Indigenous culture.

Sir Doug Nicholls Round

Sir Doug Nicholls Round is always such an important fixture on the Hawks calendar as it allows the Club and the AFL as a whole, to use it platform to highlight the contribution Indigenous people have made within the AFL both on and off the field. 

Hawthorn's goal has always been to both celebrate and educate. The vision is that when patrons arrive at the match that their experience is memorable and authentic and highlights our commitment to support and give voice to our first nation people.


This year’s NAIDOC Week theme was “Get Up, Stand Up, Show Up”. To celebrate 2022 NAIDOC Week, for the first time our AFL men’s team played in a NAIDOC themed match in Round 17 at Marvel Stadium against the Adelaide Crows. Hawthorn’s AFL men’s team again wore its Indigenous guernsey which was a collaboration with popular Indigenous Australian Art business, Miimi and Jiinda, founded by Aboriginal mother and daughter, Lauren Jarrett and Melissa Greenwood.

Reconciliation Action Plan

Hawthorn Football Club recognises its unique ability to educate people on the power of reconciliation.
We are more than just a football club, we are a vehicle for driving change, opportunity and respect for all people.
As a club we are committed to celebrating the cultures of Aboriginal and Torres Strait Islander people to drive positive social outcomes and change.